25 years of riding together
What began as a passion for cycling has become a lifelong journey, one we're proud to travel alongside a global community of riders who share our spirit.
RIDE STORY, August 2025
As we celebrate our 25 years anniverssary, our eyes are still on the road ahead. From inspiring ride stories to innovative new products, we’re with you every pedal stroke of the way. Curious, committed, and always moving forward.
Our Ride All Year ethos is the cornerstone of everything we do. Rooted in our Scandinavian cycling heritage, we welcome the elements. Rain, wind, and cold aren’t barriers, they’re part of the experience. And twice a year, we turn that mindset into a global movement – with United Ride.
While most pack away their bikes and wait for spring, this winter United Ride calls on cyclists everywhere in the world to do the opposite. It’s not a race. It’s about riding wherever you are, whatever the weather, and celebrating the simple joy of riding. Together in spirit. Across borders and time zones, to share one message:
Registration opens soon.
OUR STORIES
Our communication is shaped by where we come from. Here in the North, we understand the power of stories. Especially during the dark winter months, when dreams of sunsoaked roads mingle with the grit of frosty rides that test both body and spirit. That’s GripGrab: We’ve got the gear to get you through it, and the stories to keep you going. Behind every product, story, and innovation stands a team of passionate cyclists who live and breathe cycling. From design to customer service, logistics to marketing, we are riders first - and we know what it takes to keep going when the weather turns or the climb gets steep.
We ride because we love it. And we work at GripGrab because we believe in something bigger: Enriching Lives Through Cycling. Whether it’s enabling a winter commuter, supporting a dedicated road rider chasing performance, or inspiring the next generation of riders, that mission drives us every day.
