Retail News - April 2025

Spring-Summer 2025 Campaign

We’re excited to share an update on our SS25 campaigns, along with a closer look at the activities surrounding them.

As you may have seen in our visuals archive, the next phase of the campaign is now live. You can access it here:
GripGrab Visuals | SS25 Campaign Material

Please note that all the content sections in the link will be updated gradually over the coming weeks - so stay tuned for the latest assets and updates.

3 TRACKS: A Fresh Approach to SS25

Our SS25 campaign is now live across multiple channels. This season, we’ve shifted away from a single launch message and instead built a stronger, more versatile foundation through three distinct tracks:

  • SS25 Season News - Spotlighting our newest product launches.

  • PACR, EXPLR & RIDE product families - Bringing more structure and clarity to our collections, helping consumers make informed choices based on their specific needs and preferences.

  • The Pro’s Choice campaign - Reinforcing our performance story, grounded in professional use, testing, and endorsement.

All digital channels are being actively supported with the goal of boosting brand awareness and sparking desire for GripGrab products. The campaign is designed to drive traffic to our many partners while clearly communicating what customers can expect from each collection or product under the GripGrab brand.

We encourage you to make use of this content if you haven’t already.

While it’s still early in the campaign, we’re thankful and thrilled by the initial positive response - especially around the clear messaging for PACR and EXPLR. Additionally, the Pro’s Choice platform continues to reinforce our credibility in the gloves and shoe covers category.

Brand Activation & Event Highlights

We’re entering an exciting part of the season. With consumers actively searching for new clothing and accessories and the race calendar serving up one iconic event after another.

A standout moment so far? Seeing Matteo Jorgensen in the Yellow Jersey battling foul weather during Paris-Nice, wearing the Polaris Glove. He even gave a shoutout on Instagram, crediting the performance of his “GripGrab ski gloves” - a moment of pride for us all.

Looking ahead, it’s time for activation - and what better stage than one of the most legendary: Paris–Roubaix. As GripGrab celebrates 25 years, the festivities will kick off during the upcoming weekend, April 12–13.

Keep an eye on the gloves worn by Team Uno-X during the race!

THANK YOU!

We’re excited to continue our great partnership throughout the rest of the SS25 season and as we celebrate 25 years of GripGrab.

If you have any questions, comments, or inquiries, feel free to reach out to:
Kasper Vorstrup – kavo@gripgrab.com