Retail News - August 2024
The philosophy behind GripGrab's AW24 Collection
Innovation Meets Sustainability
At GripGrab, we believe that every new product must deliver on three key promises: better functionality, lower environmental impact, and a design that embodies Scandinavian simplicity. The Autumn/Winter 2024 collection is a testament to this philosophy, combining cutting-edge materials and thoughtful design to ensure that you ride in comfort, no matter the weather.
When developing new products, we always insist that new products must live up to three main criteria:
- Offer a better overall user experience through enhanced functionality and improved performance
- Lower Co2-emissions by using more recycled fabrics in production
- Be in line with our subtle Scandinavian design ethos
Highlights from the AW24 Collection
The new lineup showcases several standout products that cater to the needs of cyclists facing the harshest conditions. Here are a few of the key updates and innovations:
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Arctic 2 Waterproof Deep Winter Shoe Covers
A long-awaited upgrade to our beloved Arctic 1, the new Arctic 2 shoe covers have been optimised in every aspect. Designed for deep winter conditions, these shoe covers offer unparalleled warmth, waterproofing and durability, solidifying GripGrab’s position as a leader in deep-winter neoprene shoe covers -
EXPLR Waterproof Jacket and Lightweight Pants
Whether you're commuting, bikepacking or exploring new trails, the EXPLR Waterproof Jacket and Lightweight Pants are your go-to solution for rain protection. Versatile, highly functional and stylish, this set is crafted to keep you dry and comfortable without compromising on performance or style.
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AquaRepel Water-Resistant Short Sleeve Jersey
Stay race-ready even in the rain with our AquaRepel Short Sleeve Jersey. This jersey ensures you stay dry and comfortable without compromising on aero performance -
RIDE Winter Glove Range
Introducing our entirely new RIDE winter glove range, featuring three updated models crafted with 80% recycled polyester. These three best-selling gloves are designed to offer great insulation, dexterity and water resistance at a competitive price point
AW24 Global Marketing Campaign
This season, our new products will be supported through our massive marketing campaigns in all digital channels. We’ve created some fantastic assets that enable you to join in and harvest the fruits of our campaigns – let’s succeed together!
AW24 Campaign Overview – view & download
Campaign assets for newsletter, social media and web – view & download
Trade Marketing Deals & Bundles
We’re also delivering some very nice and eye-catching material to support sales both online and in your physical shop.
Please contact your local representative if you are interested in hearing what we can offer to your shop.
Seasonal Change
On 1st September we will change all visuals and communication to Autumn/Winter on our channels – gripgrab.com, social media, newsletter etc – and we encourage you to do the same.
Please speak to your local representative if you haven't already received content and creatives for the seasonal change.