Retail News - March 2026

Spring is finally here. So is our SS26 campaign. 

We all know the Danish winter doesn’t exactly inspire Spring/Summer vibes. That’s why our content team traveled to Gran Canaria to capture the perfect backdrop for our new products, fresh colourways, and a stronger, more visual explanation of our three Rider Universes. This trip has elevated our content to a new level. 

The result: a campaign package designed to work across channels, making it easier for you to present, explain, and sell GripGrab. 

You can already explore selected materials in our Visuals Gallery: GripGrab Visuals | SS26 Campaign Material. The gallery is updated with content for easy use in your store, newsletters, and online channels. 

We have created a consistent premium look and feel that makes it easier for your customers to connect with the products and be inspired to buy.

Sell smarter with Rider Universes

For SS26, we continue to build everything around our three Rider Universes. The three Rider Universes are a simple but powerful way to guide customers to the right products: 

  • PACR 

  • EXPLR 

  • RIDE

This structure is not just branding; it’s a practical sales tool for your store. 

What this means for you: 

  • Easier product storytelling in-store 

  • Clearer segmentation = faster customer decisions 

  • Natural upselling within each Universe 

  • A clear way to align your digital touchpoints and the physical store 

  • A consistent way to present GripGrab across all touchpoints 

Each Universe comes with dedicated visuals and videos, helping your team quickly explain the given Rider Universe. Especially suited for:  

  • Newsletters 

  • Social Media usage 

We are also delivering a all-in-one video covering all three Universes in one, perfect for: 

  • In-store screen loops 

  • Social Media usage 

Result: Intuitive guidance. Less explanation needed. 

 

In addition, each Universe will be activated through GripGrab channels and ambassadors, ensuring your customers are already familiar with the stories and products before they enter your store or webshop. 

 

What you can expect:
 

  • Ready-to-use campaign materials (images & video) 

  • Clear Rider Universe storytelling 

  • Strong, relatable product stories 

  • Flexible assets for both digital and physical retail 

  • Ongoing content updates in the Visuals Gallery 

 

We’re excited to collaborate with you to make SS26 a success. With these ready-to-use materials and clear Universe storytelling, your store is fully equipped to inspire customers and drive sales this season. 

If you have any questions, need additional assets to activate the campaigns: 

Kasper Vorstrup – kavo@gripgrab.com 

Let’s make SS26 a season to remember!