Retail News - October 2025

Autumn has officially started and so has our AW campaign. As of today, we switch towards our campaign tagline Power of Functionality, highlighting the functional features of GripGrab products. 

We are welcoming new products to the family as well as new colour options.  
This season introduces two completely new jackets. Our popular bib tights return in a warm green colour, while bold red jerseys bring energy and visibility to the autumn and winter rides. Riding all year round means facing the full spectrum of nature’s moods. We welcome the arrival of autumn with new products developed to perform when the weather turns against you. 

These items should have arrived safely at your shop according to your pre-order. Should you need to top up your order, please contact your local sales rep. 

As always, all campaign visuals and content will be made available on GripGrab Visuals | Galleries. Most things are already in there, but a few things will have a later launch date. So please make sure you bookmark the page for easy access in the future. 

Sharper Rider universe Structure 

This AW25 season, we are introducing clearer communication and activations across our rider universes products. Based on your feedback, we know there’s a need for sharper collection distinctions: How do you identify the collection when browsing the shop or website. 

Going forward, we will strengthen the RIDE, EXPLR, and PACR segmentation; both in writing and visually. Our upcoming in-store & digital solutions will also reflect this structure. The goal: to guide your customers to the right products for them, ensuring a positive GripGrab experience from the very first try and making it easier for you to sell GripGrab in your store as well as increase the chance of a larger customer lifetime value since satisfied customers are more likely to return and expand their purchase. 

Stay tuned for updates on this segment. 

Hero Products – Extra Spotlight for selected products 

As tradition, we’ll give special attention to selected hero products, supported across our own channels and uploaded to the Visuals Gallery: 

• EXPLR Insulated Jacket 6135 
• PACR Thermal Bib Tights Olive Green 6122 + 6222 
• PACR Waterproof Winter Gravel Shoe Covers 2043 

The creatives for these hero products is also to be found in the visual’s gallery. 

Seasonal Campaigns – Driving Sales 

Alongside the category refinement, we will run season specific campaigns to help you move products off the shelves. 

Through our PRO Team sponsorships, we are launching “The Perfect Pairing” promoting three curated glove & shoe cover bundles, endorsed by our sponsored riders. The aim: 

• Make it simple for customers to find the right product for their need and for various weather conditions. 
• Increase basket size by encouraging glove + shoe cover purchases. 
• Provide you with ready-to-use digital and in-store assets (details via your sales rep). 

Rider's Choice – Top-to-Toe Inspiration 

Finally, we’re introducing “Rider's Choice” a rider showcasing GripGrab from head to toe, with clear product callouts. 

Perfect to: 

• Show how a complete outfit comes together 
• Remind customers of categories they might otherwise overlook 
• Inspire purchases both in-store and online 

These assets will be available digitally and for print, suitable for fitting rooms, apparel sections, mannequins, SoMe, websites, and newsletters. 

We’re excited to kick off the AW season together and look forward to supporting you every step of the way. With sharper collections, targeted campaigns, and in-store CTAs, we’re confident this season will create even more value for you and your customers. 

Thank you for your partnership; let’s make AW25 a success together. 
We wish you the very best in driving GripGrab sales this season.