At GripGrab we ride all year because cycling is much more than just an activity for us. It’s our way to fulfill our own potential and find meaning in an active lifestyle.

You're invited to join the movement. All types of riders are welcome.

Some of us chase speed and test ourselves. Some of us connect with nature and embrace adventures. Some of us enjoy the exercise and social aspect. There’s no right or wrong way to ride. At GripGrab, our staff and employees represent all types of riders. The thrill of pedalling, the rhythm of the ride, and the joy of movement is shared by all of us. And we embrace challenging conditions and turn them into great, sometimes even epic experiences.


PART OF THE LANDSCAPE
Rain, wind, sun, snow, or darkness - these are not obstacles, they are part of the landscape we ride in. With the right gear and solutions, we stay warm, dry, and comfortable, letting us focus on the ride, the exercise, and the experiences that make cycling meaningful, rewarding and make us enjoy life.


FULL CALENDAR
We understand that the year provides different motivations depending on the season. In the classic cycling calendar there’s race season and training season (off-season), and we’re not trying to change this. Our encouragement and aspirations are to enable riders to ride when they want to and where they want to – regardless of the conditions.

A pro rider from Scandinavia might spent most of their off-season training in harsh Nordic winter conditions. We enable and make this possible for the rider through our gear and solutions. The focus is on training, not surviving the cold. Likewise, the fast amateur that finds joy in gravel riding, should be able to do so all year round. Some of the best and most memorable experiences are comfortable frosty mornings, chill spring days and warm summer evenings.


THE UNITED RIDE
We celebrate cycling every day, all year - but twice a year, we invite riders to pause and reflect. The United Ride is a special opportunity to tap into why we ride and enjoy moments together with fellow riders around the world. It’s free to join and usually takes place in April and November. Keep an eye out for the dates and ride with us.


LET'S RIDE TOGETHER
GripGrab is all about riding. We are riders ourselves and we’re accessible. Connect via our social media, drop a question and we’ll respond, write us an email. A good way to stay connected is by subscribing to our newsletter, so you won’t miss a new story about riding all year, new product launches, dates for the United Ride, local meet-ups or tips on how to ride all year. We look forward to ride with you. Here's a few links that you might find helpful:

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Ride All Year event (new dates will be released soon)

© GripGrab 2025